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There are many in the industry that say that outbound marketing is no longer a valid method for reaching customers Mark Messier Jersey , with many companies focusing on inbound strategies, such as content marketing, social media and other online sources. However, in 2013 survey of 1,000 IT executives, Discover.org found that 75 percent of those questioned decided to attend an event after an outbound marketing contact, and 60 percent said that they had evaluated a vendor based on a call or email.聽 In order to keep outbound marketing relevant, however, there are a few key tips to follow.
Make it Personal
One of the best tips for keeping outbound marketing relevant is to keep the message personal. Research social media and include personal details identified when speaking to the contact. Use creative methods for reaching customers, such as a handwritten letter rather than a generic, one-size-fits-all mailing. However, remember that people are busy, so lack of response or apparent non-interest may not mean the person isn鈥檛 interested in the message. They simply may not have time at the moment to respond to the message. The lack of interest could also have to do with the time of day the call is made. Very few business people find lunchtime calls welcome Mark Fayne Jersey , as this is often downtime for them. Research has shown that calls between 8 and 9 AM is often a good time to reach out as the day has not yet become hectic. Late calls, between 4 and 5 PM also can garner results as the day is winding down. Reference: LinkedIn
Use outbound marketing to promote inbound marketing strategies using contests or promotions. Send an email with a link to the company social media site where they can 鈥渓ike鈥?for a raffle or special offer. Include links in all printed materials, and remind employees to include links in their email signatures. Employees can also help build outbound marketing efforts by adding company links in their own social media profiles. Use QR Codes that allow mobile users to simply click and visit a special landing page that offers discounts, incentives or additional information. QR codes can be added to anything that is printed, including posters, flyers and even t-shirts.
Probably the most important tip for keeping outbound marketing efforts relevant is by tracking the results of any campaign. This helps tweak strategies as necessary, fixing what isn鈥檛 working and strengthening what is. Although many companies understand that they need to track the results of inbound marketing efforts, many overlook the importance of tracking results from telephone calls, mass mailings and email blasts. Tracking can help identify what target markets respond to what type of marketing so that advertising dollars are directed to the appropriate location.
Although there has been talk for years of how outbound marketing efforts, such as bulk mail, email and cold-calling is no longer effective, studies show that those types of marketing campaigns can have relevance if they are handled properly. By combining outbound marketing with inbound marketing, campaigns have a greater chance of success overall.
Article source: articlerBusinessMarketing483855-3-Tips-for-Outbound-Marketers-Who-Want-to-Stay-Relevant
There are many in the industry that say that outbound marketing is no longer a valid method for reaching customers Mark Arcobello Jersey , with many companies focusing on inbound strategies, such as content marketing, social media and other online sources. However, in 2013 survey of 1,000 IT executives, Discover.org found that 75 percent of those questioned decided to attend an event after an outbound marketing contact, and 60 percent said that they had evaluated a vendor based on a call or email. In order to keep outbound marketing relevant, however, there are a few key tips to follow.
Really simple syndication (RSS) allows you to receive regular updates from sites you are interested in. This means instead of you having to bookmark your favorite sites and remembering to check them, subscribing to a blog allows you to fine tune your online experiences. From a user perspective this means you can keep up to date with local news, track prices on Amazon, discover new recipes from your favorite chef, whatever you are interested in there is someone out there willing to expand your knowledge on the subject.
How does this relate to SEO?
There are numerous factors that influence your search engine rankings. Among these Justin Schultz Jersey , regularly updated relevant content, time spent on site, number of backlinks, and amount of search engine traffic your site receives will positively influence your rankings. A news feed will help tick all the above boxes. RSS feeds more likely to be indexed faster, as Google will realise it contains consistent relevant content.
You might wonder why this is important It gives you a clear advantage over your competitors, for example if you were a plumber at the time of the government announced its boiler scrappage scheme, and your site is regularly updated and therefore indexed first (unlike the rest that are still being indexed monthly), it doesnt take a genius to work out who takes advantage of the first listings.
Last week I mentioned that 15 internet users are uncomfortable buying online, building a relationship with clients and suppliers will install that trust to buy. From an SEO perspective using RSS feed as a communication method we are able to generate keyword-rich content and support those all important long-tail keywords, at the same time allowing for on going communication with clients and suppliers, this in turn builds trust and an established reputation.
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